Multiplying your Sales Results
with LinkedIn Strategies

LinkedIn or Locked Out? LinkedIn should be a key element of any Social Media Marketing strategy. Whether you are new to LinkedIn or a connection guru, you'll walk away with a detailed understanding of how to use LinkedIn to benefit your company. Topics include:

• Setup and finish your personal profile
• Grow your network connections
• Asking for and responding to recommendations
• Setting up your company’s group profile
• Finding and participating in other groups
• General LinkedIn techniques to embrace and avoid

Social Marketing Boot Camp

Our popular Social Marketing Boot Camp is available as a single full-day workshop covering:

• Social Marketing: An Executive Overview
• LinkedIn Boot Camp
• Facebook Boot Camp
• Twitter and Blogging
• YouTube and Social Sharing
• Strategy and Measuring Success

Converge South
Creativity Online For Everyone

After a short break to re-energize, ConvergeSouth 2010 is back to champion Creativity Online For Everyone. Mark your calendars for October 1 and 2, 2010 and set your Google Maps for downtown Greensboro, NC.

We’re excited to connect social media novices, strategists who know their way around social networking and experts willing to share their stories and advice.

This year’s event will feature three tracks:

• Personal Branding
• Internet Strategy for Small Business
• Developing Outside the Box

Beyond Customer Satisfaction:
Net Promoter Workshop

Net Promoter® goes beyond simply measuring customer satisfaction. It is a discipline that can drive sustainable, profitable growth through better customer loyalty and referrals. This workshop will review the basics of the Net Promoter Score, a straightforward metric that holds companies and employees accountable for how customers are treated. It has gained popularity thanks to its simplicity and its linkage to profitable growth.

We will review the basics of the program and cover tips on how you can use the Net Promoter philosophy to build more profitability for your business. Then we'll show you how social media can be utilized to support your Net Promoter efforts.

• Net Promoter explanation
• The single most important question you'll ever ask a customer
• Linking satisfaction to profitability
• Using social media to monitor Net Promoter progress

Focus on Facebook

Spend the morning with our resident Facebook experts and focus on how to use Facebook as a key element in your marketing channel mix in the intense, four hour,
hands-on workshop.  Bring your laptop and explore the following topics with us:

• Personal pages versus company pages
• How to create your company pages
• Review FBML, Facebook's web markup language
• Best practices for your company page design and content
• Strategies to grown fans/likes
• Top tips and ideas for your corporate Facebook presence

Local Marketing Strategies for Local Brick and Mortar Businesses

Marketing in the “Magic Seven” is very different from a national campaign.  If most of your customers come from within the seven mile radius of your business, you can’t miss this workshop.  This workshop puts a laser like focus on using web marketing to drive local customers to your brick and mortar business.   Perfect for retailers and service businesses alike.

Here are a few of the topics we’ll cover:

• Key strategies for driving traffic from the web to your local business
• Introduction to reaching mobile users
• Understanding local search behavior
• Mobile bar code scanning case study review
• How digital couponing can deliver a great ROI
• What web properties should you be listed in for the triad region

Accessing your Future Clients through Facebook

Creating Brand Advocates through Facebook - Facebook is exploding with over ½ BILLION members and savvy businesses are responding. If you think Facebook is only for high school, college and personal endeavors, you need to listen to our detailed tour of Facebook and explore how you can use it in business. Should your company have a Facebook page? Who should be your target fans? How can you most effectively grow your fan base? When you join us we will explore these questions and more as we take a detailed tour of the fastest growing social media platform on the planet.

Leveraging LinkedIn

Join us for this in depth, hands on workshop to learn how to leverage the power of LinkedIn for your business.  Kim Williams, client services manager and our resident LinkedIn guru will lead this fast paced workshop.  Bring your laptop and explore the following topics:

• Setup your profile and get it 100% complete
• Grow your connections
• Learn LinkedIn strategies and etiquette
• Know how to send and respond to messages
• Explore giving and requesting recommendations
• Understand LinkedIn groups, which to join and how to engage
• Begin using LinkedIn as a recruiting tool

Social Marketing Boot Camp

This full day workshop will provide you with a comprehensive introduction to Social Marketing.  The seminar is divided into six different topics including: An Executive Overview, LinkedIn, Facebook, Blogging & Twitter and YouTube.  We conclude the day with tips for creating your Social Marketing Strategy and how to measure your success.

Topics include:

• Social Marketing: An Executive Overview
• LinkedIn Boot Camp
• Facebook Boot Camp
• Twitter and Blogging
• YouTube and Social Sharing
• Strategy and Measuring Success

This class has recommended CPE of 8 hours.

Knowledge Source Inc.
3100 Smoketree Court, Suite 200
Raleigh, North Carolina 27604

Legal Landmines of Social Marketing and How to Avoid Them

This workshop will be a legal primer on issues surrounding social media and the law by highlighting legal cases involving social media and steps to take to protect your company and yourself.

Your speaker for this workshop is Ben Norman of Brooks Pierce Attorneys & Counsellors. Mr. Norman represents clients involved in complicated business disputes before federal and state courts and has extensive experience practicing before the North Carolina Business Court. His litigation practice primarily focuses on complex business and corporate litigation with wide-ranging experience involving contracts, antitrust and unfair competition, trade secrets, shareholder rights, mergers and business torts.

Email Marketing Strategies

This half day workshop will provide you with a comprehensive introduction to Email Marketing.  Email marketing delivers excellent, targeted results and is a cost effective way to get your message in front of those that matter.  How do you find your best e-Mail marketing targets?  How can you make sure you are not “spamming”?  Which email format is best to use?  How can you measure your results?  What are the best practices for campaign design?  What are the latest trends and technologies?  Come find out in this workshop that focuses solely on effective marketing using e-Mail. 

This class has recommended CPE of 4 hours

Legal Landmines of Social Marketing and How to Avoid Them

This workshop will be a legal primer on issues surrounding social media and the law, with a focus on managing social media issues with employees.

Your speaker for this workshop is Denise Smith Cline - partner with Smith Moore Leatherwood LLP.  Ms. Cline was selected as a member of Business North Carolina Legal Elite for Labor and Employment 2006-2009.  She has been a frequent speaker and writer on employment law issues, and has recently spoken before a number of audiences on workplace privacy and employee blogging, including a recent Brighttalk webinar entitled "Blogging, Social Media and the Workforce:  Managing Privacy Issues."

This class has recommended CPE of 4 hours.